THEY’VE DONE IT again.
Four years ago, Channel 4 raised the bar with their superb ad which celebrated the “superhumans” who compete at the Paralympic Games.
With the 2016 renewal set to kick off in Rio on 7 September, the broadcaster has released a brand new ad which swaps out the swaggering defiance of Public Enemy for the sunshine of Sammy Davis Jr’s Yes I Can.
It’s every bit as good.
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