THERE IS NOTHING we enjoy more than brands throwing shade at each other.
The only ad campaign that people have been talking about in the last few weeks is the “are you beach body ready?” one put out there by the weight loss company Protein World in the UK.
Carrie Hope Fletcher / Twitter
Carrie Hope Fletcher / Twitter / Twitter
The backlash to the campaign online has been swift and brutal, as accusations of body shaming and sexism were put out there by many.
Now Carlsberg has come up with their own brilliant slogan, and stuck it up on a billboard right beside the infamous Protein World one
Radhika Sanghani / Twitter
Radhika Sanghani / Twitter / Twitter
You win this round, Carlsberg.
