TG4 ARE STEADFAST supporters of women’s sport but their latest advertising campaign for the Ladies football championship has split opinion.
Posted on the broadcaster’s Twitter account, the image shows a female GAA player holding a football as if it was a pregnancy bump.
The caption reads: “The most important nine months of a woman’s life.”
Many have seen the ad in a positive light and a great endorsement for the ladies game itself but others are of a different opinion.
They feel the image focuses on women as mothers rather than the sporting aspect itself, which the ad is ultimately designed to be promoting.
Either way, it’s got people talking.
Nice ad campaign from TG4.. pic.twitter.com/WiWdhggeVM— roboconnor (@rocshot) July 20, 2015
Nice ad campaign from TG4.. pic.twitter.com/WiWdhggeVM
Sometimes you can try too hard, try to be too clever and lose sight of the aim. Think this TG4 ad fell into that trap pic.twitter.com/lMMldTFQ93— Joe Callaghan (@JoeCallaghan84) July 20, 2015
Sometimes you can try too hard, try to be too clever and lose sight of the aim. Think this TG4 ad fell into that trap pic.twitter.com/lMMldTFQ93
Not a fan of TG4's ad for @LadiesFootball coverage... don't see how it would encourage people to attend/watch a game pic.twitter.com/mVppppq8Xy— Mary White (She/Her) (@mary_white33) July 20, 2015
Not a fan of TG4's ad for @LadiesFootball coverage... don't see how it would encourage people to attend/watch a game pic.twitter.com/mVppppq8Xy
The new ad for Ladies Football from TG4 is ignorant in the extreme. I've been lucky enough to be involved with teams and find it appalling.— Michael Gallagher (@MichaelGallMO) July 21, 2015
The new ad for Ladies Football from TG4 is ignorant in the extreme. I've been lucky enough to be involved with teams and find it appalling.
TG4 have a qualifying round double-header this Saturday with Cavan’s clash against Down preceding the meeting of Armagh and Laois at 6.30pm.
What do you think of the ad?
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TG4's new Ladies football ad has split opinion and provoked a 'sexism' debate
TG4 ARE STEADFAST supporters of women’s sport but their latest advertising campaign for the Ladies football championship has split opinion.
Posted on the broadcaster’s Twitter account, the image shows a female GAA player holding a football as if it was a pregnancy bump.
The caption reads: “The most important nine months of a woman’s life.”
Many have seen the ad in a positive light and a great endorsement for the ladies game itself but others are of a different opinion.
They feel the image focuses on women as mothers rather than the sporting aspect itself, which the ad is ultimately designed to be promoting.
Either way, it’s got people talking.
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TG4 have a qualifying round double-header this Saturday with Cavan’s clash against Down preceding the meeting of Armagh and Laois at 6.30pm.
What do you think of the ad?
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GAA Beo Ladies Football TG4