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Dublin: 14 °C Sunday 5 July, 2020
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TG4's new Ladies football ad has split opinion and provoked a 'sexism' debate

It’s got people talking.

TG4 ARE STEADFAST supporters of women’s sport but their latest advertising campaign for the Ladies football championship has split opinion.

Posted on the broadcaster’s Twitter account, the image shows a female GAA player holding a football as if it was a pregnancy bump.

The caption reads: “The most important nine months of a woman’s life.”

Many have seen the ad in a positive light and a great endorsement for the ladies game itself but others are of a different opinion.

They feel the image focuses on women as mothers rather than the sporting aspect itself, which the ad is ultimately designed to be promoting.

Either way, it’s got people talking.

TG4 have a qualifying round double-header this Saturday with Cavan’s clash against Down preceding the meeting of Armagh and Laois at 6.30pm.

What do you think of the ad?

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Ryan Bailey

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