THE OVERT MARKETING in football plumbed new depths this week when Manchester United and Real Madrid had the honour of meeting the Ronald McDonald before their money-spinning pre-season friendly in Santa Clara.

So it’s good to know that there are still football clubs out there who know how to speak to the fans. If you have to inject novelty ads into the game, make it a novelty that we’d all secretly like to install in the bar we can’t afford to build in the garage.

Something like… oh I dunno: A SUBS BENCH BUILT INTO A GIANT BLOODY BEER CAN!

These cans are small... this can is fake and hollowed out/ Viktoria Plzen / Tiwtter Viktoria Plzen / Tiwtter / Tiwtter

You'd be locked after that. Viktoria Plzen / Twitter Viktoria Plzen / Twitter / Twitter

It’s a thoroughly fitting move in the region that gave us Pilsner-style beer. And while we can’t speak to the taste of Gambrinus (if it’s cold, it’ll be grand I’m sure), clearly Viktoria Plzeň are a club of the people.

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