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Dublin: 11°C Tuesday 15 June 2021

Stark new anti-doping ad shows cheating tars everyone involved in sport

The Irish Sports Council have launched a new campaign.

THE IRISH SPORTS Council have released a new anti-doping promo called ‘Blackmark’.

The black and white ad is designed to show the residual negative impact cheating has on all sports from cycling to rugby, swimming to gymnastics.

The ISC say:

“The discipline, talent and sheer effort that elite athletes put into their work is mind-blowing. That’s why it’s so crushing to fellow athletes, the sporting industry and the public when a doping scandal is uncovered. If the playing field isn’t fair, what’s the point in playing or even being a spectator?”

Source: Irish Sports Council/Vimeo

First published at 13.44

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Steve O'Rourke

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