AS PROMOTION FOR a new pair of football boots goes, this is innovative.
Portugal star Cristiano Ronaldo completely covered team-mate Ricard Quaresma’s car in tin foil yesterday to help plug his new ‘Mercurial’ footwear.
Was it a set-up? The fact Quaresma mentioned both Nike’s Twitter handle and used the hashtag #Mercurial would suggest so.
Still, the newly decorated car does look quite like the Real Madrid star’s new boots so kudos for that.