proud to be

This brilliant anti-Washington Redskins ad is going to beam into millions of US homes tonight

The ad entitled ‘Proud to be’ will air during game three of the NBA finals.

THE YOCHA DEHE Wintun Nation of California has made a “significant investment” to air a one-minute commercial during Game 3 of the NBA Finals tonight lashing out against the Washington Redskins for its team name, The Washington Post reported today.

The anti-Redskins ad was originally distributed via YouTube during the Superbowl, but will now broadcast in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco, and Washington during tonight’s game. It already ran in Miami during the first two games of the Finals.

Here’s the two-minute version of the ad created earlier this year. The clip will be edited to one minute of footage for tonight’s prime time TV audience.

NCAI1944 / YouTube

The commercial, entitled “Proud to Be,” lists many names Native Americans are proud to call themselves, among them chief, patriot, mother, soldier, unyielding, struggling, and indomitable. The ad ends: “Native Americans call themselves many things. The one thing they don’t” — and immediately cuts to an extended image of a Washington football helmet.

Although there’s been increasing support for the Washington franchise to change its name — most recently 50 U.S. senators sent a letter to commissioner Roger Goodell urging him to do so. The franchise’s owner, Daniel Snyder, has vowed to never change the name and calls it “a badge of honor.” Goodell has repeatedly claimed the team name is not offensive to Native Americans, citing a decade-old poll.

Two weeks ago, the Redskins took to Twitter in response to Senate Majority Leader Harry Reid voicing his support of the name change.

Suffice it to say, the social media maneuver backfired.

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