FOOTBALL CLUBS CAN be a little devoid of character when it comes to social media, probably slightly paranoid about the possibility of stepping over the line and creating some bad press.
But there are a few that stick their heads above the parapet and go on the offensive, regardless of the potential repercussions.
Like Zenit Saint Petersburg, for example.
The reigning Russian champions gained a new wave of followers today when they offered up a withering response to the Daily Mail, who had criticised their club badge.
And when the inevitable response came, Zenit were ready for that too, delivering yet another knockout blow.
Magnificent.
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