Updated 19.50
GAAGO, THE NEW online streaming service provided by RTÉ and the GAA, will be one of the title sponsors of this year’s All-Ireland Senior Football Championship.
The decision to offer live and on-demand championship coverage outside of Ireland for a subscription fee was met with mixed reaction when it was announced earlier this month.
Further details about the service are set to be announced next month but GAA Director-General Paraic Duffy hopes that this sponsorship will help to spread awareness.
“GAAGO is a new brand that will require significant levels of exposure and awareness, and sponsorship of the All Ireland Senior Football Championship will provide both in a most effective way,” he said.
GAAGO joins Eircom and SuperValu as the third sponsor of the football championship, replacing Ulster Bank in the multi-sponsor model. Etihad, Centra and Liberty Insurance will continue as the three sponsors of the hurling championship this season.
The GAA has been using a multi-sponsor model, similar to the UEFA Champions League, for its marquee championships since 2008.
Ulster Bank decided not to renew their six-year sponsorship at the end of last season, leaving the GAA’s commercial chiefs to seek out new partners who would be willing to pay in the region of €1.2-€1.4 million per year.
