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GAAGO - the new GAA streaming service - will sponsor the Football Championship

The product is set to launch next month.

Ex-pats will be able to watch live and on-demand championship coverage this summer for a fee.
Ex-pats will be able to watch live and on-demand championship coverage this summer for a fee.
Image: Cathal Noonan/INPHO

Updated 19.50

GAAGO, THE NEW online streaming service provided by RTÉ and the GAA, will be one of the title sponsors of this year’s All-Ireland Senior Football Championship.

The decision to offer live and on-demand championship coverage outside of Ireland for a subscription fee was met with mixed reaction when it was announced earlier this month.

Further details about the service are set to be announced next month but GAA Director-General Paraic Duffy hopes that this sponsorship will help to spread awareness.

“GAAGO is a new brand that will require significant levels of exposure and awareness, and sponsorship of the All Ireland Senior Football Championship will provide both in a most effective way,” he said.

GAAGO joins Eircom and SuperValu as the third sponsor of the football championship, replacing Ulster Bank in the multi-sponsor model. Etihad, Centra and Liberty Insurance will continue as the three sponsors of the hurling championship this season.

The GAA has been using a multi-sponsor model, similar to the UEFA Champions League, for its marquee championships since 2008.

Ulster Bank decided not to renew their six-year sponsorship at the end of last season, leaving the GAA’s commercial chiefs to seek out new partners who would be willing to pay in the region of €1.2-€1.4 million per year.

The football league is over… so who do you now fancy to win the All-Ireland?

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About the author:

Niall Kelly

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