This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
OK
Dublin: 13 °C Tuesday 15 October, 2019
Advertisement

LeBron James signed a lifetime deal with Nike... and it may be even bigger than we thought

In December, LeBron James made himself even richer.

EARLIER THIS MONTH LeBron James and Nike agreed to a lifetime deal, first reported by ESPN’s Darren Rovell.

The deal is the biggest commitment Nike has ever made to an athlete, and it’s a game-changer for athlete endorsements down the line.

While the terms of the deal haven’t been made public, if it’s going to last a lifetime, it obviously must be worth a tremendous amount of money.

Reporters connected to the situation have talked to people and there’s been some speculation on how much the deal is worth. It sounds like a monster.

 

If Amick’s numbers are accurate, that would put LeBron on pace to make $1 billion from the deal alone by the time he’s 64-years old. Considering he’s already made over $169 million in salaries and reportedly makes $44 million in endorsements per year, LeBron could end up the richest athlete of all time.

Of course, that $30 million per year figure could be off, and there’s a possibility that the annual value could fluctuate as he gets older.

Nonetheless, this is a huge bet by Nike. LeBron James is only 30, but he’s in his 13th season in the NBA. He’s on the back-half of his career, but Nike is betting that LeBron will stay relevant, even long after he’s done in the NBA.

- Scott Davis, Business Insider

  • Share on Facebook
  • Email this article
  •  

Published with permission from:

Business Insider
Business Insider is a business site with strong financial, media and tech focus.

Read next:

COMMENTS (15)